Womens Print Trend Autumn/Winter 2019

Defining a seasonal concept for 9 unique Women’s brands. From Juniors to Women’s, all ages of the Women’s market needed to sit in a unified conceptual story.

I lead the concept category, researching and analyzing trends into a honed POV. Streamlining process across 6 teams, I delivered the concept and resourced (sourcing/ purchasing) the library to get teams started, saving thousands of dollars and 100+ hours of labor before the season even kicked off. Also delivered unique apparel graphic design.

  • Project: CONCEPT, surface print and pattern focus

  • Client: Sears and Kmart

  • POV: high level themes, surface print and pattern category focus (womens ready to wear, classic womens, juniors/ young womens)

  • Season: Autumn/ Winter 2019

Previous

Micropollen [featured, FIT NY]
Next

Dipped In, Dragged Through