Everything is better with Dinosaurs.
Campaigns for a Word-leading Paleontological Museum are always fun. Finding new ways to talk about the prehistoric past is, however, equally challenging.
Leaning into the magic of dinosaurs is always helpful.
DINOSAUR COUNTRY campaign
BRAND AWARENESS: PRINT, OOH / 2013
CAMPAIGN EXTENSION:
30s, 60s, 90s commercial spots / 2013
BATTERIES NOT INCLUDED campaign
BRAND AWARENESS: OOH environmental activation
plan drawings
FOUNDATIONS Exhibition campaign
PRINT, OOH, SOCIAL / 2016
Commissioned custom yarn & pin artwork
HOLIDAY member give back campaign
PRINT, CUSTOM GIFTING, SOCIAL / 2015
Various marketing and brand campaigns from time with the RTM in-house agency. Emphasizing approachable science, play, and mystery were important to Brand resonance.
As a Government-sponsored facility, Brand standards and approval processes were often layered and structured. Pitching bold concepts required diligence, but the strong creative and marketing teams backed the process if it could deliver results.
Executions spanned from guerrilla (ie: building through the middle of the night to elicit a morning surprise) to highly organized (entrance in the globally recognized Calgary Stampede Parade and winning most years), so the creative needed to be powerful.
Client: Royal Tyrrell Museum
Location: Drumheller, Alberta Canada
Season: 2013—2016
Project: Various Campaigns, brand awareness and exhibition promotion
Disciplines: Brand & Creative Direction, graphic design, experience design & build, marketing and content direction, market research, campaign strategy
Format: print (magazine), OOH, 60-second spot, brand experience installation