Womens Print Trend Pre-Spring 2019
Florals for Spring? Innovative.
Every Spring print category updates can feel stodgy and repetitive. To prevent this, I look further afield into culture, lifestyle, food, events, and travel.
Project: TREND FORECAST & CATEGORY UPDATE, surface print and pattern focus
Client: Sears and Kmart
POV: key seasonal must-have print and surface ideas and trends (womens ready to wear, classic womens, and juniors/ young womens)
Season: Prespring 2019
Role: concept category lead, research and analysis, resource sourcing/ purchasing, graphic
