Mara Hoffman
Season: SP/SU 2017
Role: Concept, illustration & artwork, design
Ethical concentration: factory wool/yarn scraps
And the Desert and the City
In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life.
THE BRIEF
Charting the future of Mara Hoffman, away from the print-heavy-past and into the American-produced and materials-focused future.
Could this future maintain the same rigorous production and ethics standards? I saw a thrilling and innovative way forward.
