Kids Print & Graphic Trend Autumn 2019
Utilizing Macro themes arched across all categories was new for the Autumn/ Winter 2019 season for Sears & Kmart. I built the visual vocabulary of each trend out into Kids lifestyle categories, providing enough range to account for back-to-school, sleep, swim, and affiliated home.
Project: CATEGORY PRINT & GRAPHICS TREND
Client: Sears & Kmart
POV: print & graphic trend category trend updates; resourcing to support
Season: Autumn/ Winter 2019
Role: research and print analysis, graphic design, content development, sourcing/buying
