Islander Brand Concept

The brief was make a brand for everyone. (i.e. the impossible feat, to be avoided always.) Also, this project had a quick turnaround and needed to make a big financial hit. Multiple-category product channels meant that the impact could be big and broad, as long as the Brand Concept landed just right.

After heading down a bunch of creative paths that were not working, I was listening to the Beach Boys and it hit me: Everyone likes a clean, crisp ocean breeze! The Beach Boys were the answer! A little injection of 1960’s surf style and a twist on Americana prep added the democratic balance Islander needed.

  • Project: APPAREL and HOME CONSUMER PRODUCTS, BRAND REDESIGN + RELAUNCH

  • Client: Sears and Kmart stores

  • Role: brand, design, content strategy, art direction

  • Season: Spring/ Summer 2020

  • Categories: apparel, for all ages and genders, home goods, consumer products

  • Format: brand identity, packaging, social content, in-store retail environmental design and signage

BRAND ANCHOR STATEMENT

Designed for life in the islands where everyone is a local. Laid back, cool clothing, footwear, and home furnishings for reasonless style in hot climates.

Previous

Lululemon Brand Concept
Next

Variants of Love [Spring'16]