Holiday 2019
Holiday 2019 for Sears & Kmart needed at print & graphics concept that was equal parts luxe and approachable. Women’s ready-to-wear included lovely sweaters & ugly sweaters, graphics, all ages/categories, and New Year’s party-wear.
Project: TREND, WOMEN’S LIFESTYLE
Client: Sears & Kmart
Role: trend forecasting for seasonal print definition, design, conceptual development
Season: launch Holiday 2019
Format: trend concept pitch book
