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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: High Summer 2026 - Make it stand out</image:title>
      <image:caption>Image: Whole Earth Soft-Tech issue SIGNAL: Done is better than good (ai doomsday-ism, honour &amp; righteousness, ai optimism)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6085e54f897477659ba6e544/c32c53fe-924e-4ee0-9199-3b92f38c3e1d/5Things-JUNE2026-PickerWh.png</image:loc>
      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: High Summer 2026 - Make it stand out</image:title>
      <image:caption>Image: The fantastic life choice the Picker Wheel just helped me make; turns out I am moving to “the middle of nowhere”. SIGNAL: The continual rise of lofi tech (nostalgia, distrust of ai, fear of human obsoletism and irrelevance)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6085e54f897477659ba6e544/815a0035-8737-4f56-88f0-6de71131afc6/5Things-JUNE2026.jpeg</image:loc>
      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: High Summer 2026 - Make it stand out</image:title>
      <image:caption>Image: Charlotte Stevenson SIGNAL: Are lichen the next mushrooms?? (lichen colour, lichen as a food industry fave, lichen cellular leather)</image:caption>
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    <image:image>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: High Summer 2026 - Make it stand out</image:title>
      <image:caption>Image: Still from James Bond with rear projector SIGNAL: Playing wth reality as memory (increased value with fake BTS fluff, irl memory fiddling, flipping, &amp; reversing, new memories for the right price)</image:caption>
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    <image:image>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: High Summer 2026 - Make it stand out</image:title>
      <image:caption>Image: Kateye Gnarly single art SIGNAL: Response to ai, using ai? (messiness as a way to add approachability to products, uncomfortable visual proportions, encourage play and mistakes)</image:caption>
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    <loc>https://www.mskuhl.com/insight/authority-magazine-kelly-kuhl-on-5-things-you-need-to-know-to-create-a-very-successful-lifestyle-brandnbsp</loc>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - 5 Things You Need To Know To Create A Very Successful Lifestyle Brand&amp;nbsp; - AUTHORITY MAGAZINE: Interview with Kelly Kuhl</image:title>
      <image:caption>Kelly is a multidisciplinary Creative Director and Strategist whose practice spans technology, fashion, culture, and film. A life spent moving between cities and cultures, paired with 10+ years in brand forecasting, has made her fluent in reading rooms, shifting contexts, and finding the thread that makes a brand resonate anywhere. In addition to finding opportunities to flex her creative unicorn skills, she’s also a professional dancer, vintage fashion connoisseur, and Dinosaur aficionado.</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Fashion, Tech, &amp;amp; Dinosaurs. Oh My! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mskuhl.com/insight/5-delights-monthly-signal-scanning-april-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-05</lastmod>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: APR 2026 - Make it stand out</image:title>
      <image:caption>Image: Warp by Nick Fancher</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: APR 2026 - Make it stand out</image:title>
      <image:caption>Image: Bugonia poster by designer Vasilis Marmatakis for Yorgos Lanthimos' Bugonia</image:caption>
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    <image:image>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: APR 2026 - Make it stand out</image:title>
      <image:caption>Image: Conner Ives FW 2026/7 Look 1 robe, back view</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: APR 2026 - Make it stand out</image:title>
      <image:caption>Image: Still from “Take me to Church” by Hozier, directed by David LaChappelle</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: APR 2026 - Make it stand out</image:title>
      <image:caption>Image: Sweets in space image c/o NASA</image:caption>
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    <loc>https://www.mskuhl.com/insight/signal-collectors</loc>
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    <lastmod>2026-08-05</lastmod>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors</image:title>
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    <image:image>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6085e54f897477659ba6e544/f6ba0a77-e4b8-433e-9510-79507fc9e7da/KK_SIG-Collectors.jpg</image:loc>
      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors</image:title>
      <image:caption>Image by Shauna Summers</image:caption>
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    <image:image>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Image of the Are.na community</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Image from Pinterest Predicts</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>2065: a place and time when vegetables are dissected, scanned, and presented in a Museum as things we used to grow in the earth and eat. Image from Pierre-Francois Couderc for pariscotejardin.fr</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Image from same.energy</image:caption>
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    <image:image>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>thedotisblack</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6085e54f897477659ba6e544/91943e94-a246-445e-b2fd-aabb7bc26ca9/KK_SIG-Omni-1.jpg</image:loc>
      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6085e54f897477659ba6e544/3fb726de-25b9-40c5-a3b9-5efa8386afef/KK_SIG-Omni-3.jpg</image:loc>
      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Image of an advert for an Onmi subscription</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6085e54f897477659ba6e544/28a6782b-4f52-4c31-a9e0-ddd42ccb06a7/KK_LetterformArchive.jpg</image:loc>
      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Image from a members only event at Letterform Archive: Love Lettering with Laura Tjho &amp; Christina Newhard</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6085e54f897477659ba6e544/b35eb53a-ced9-47f3-97b0-c40f77653d58/KK_SIG-DesLib_2.jpg</image:loc>
      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>That day in May when I was set loose in the Library.</image:caption>
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    <image:image>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Image from the Market in upstate New York. (Love this kid in the bottom right of this image.)</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Image from WCC insta featuring winners of the Winter 23 #wccbestbooth</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Comme Des Garçons SS24 at DSM NYC</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Signal: The Age of Collectors - Make it stand out</image:title>
      <image:caption>Image from Topdrawer’s insta</image:caption>
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    <loc>https://www.mskuhl.com/insight/5-delights-monthly-signal-scanning-october-2023</loc>
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    <lastmod>2026-08-05</lastmod>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: OCT 2023 - Make it stand out</image:title>
      <image:caption>Image: Visualized data pulled from the Survey of Scottish Witchcraft Database (1563 to 1736)</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: OCT 2023 - Make it stand out</image:title>
      <image:caption>Image: A Witch Riding Backwards on a Goat, with Four Putti Carrying an Alchemist's Potion, engraving by Albrecht Dürer British Museum, CC BY-NC-SA 4.0</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: OCT 2023 - Make it stand out</image:title>
      <image:caption>Image: Figma, summarize AI tool</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: OCT 2023 - Make it stand out</image:title>
      <image:caption>Image: The Love List</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: OCT 2023 - Make it stand out</image:title>
      <image:caption>Image: full screen Arc browser</image:caption>
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    <loc>https://www.mskuhl.com/insight/5-delights-monthly-signal-scanning-august-2023</loc>
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    <priority>0.5</priority>
    <lastmod>2026-08-05</lastmod>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: AUG 2023 - Make it stand out</image:title>
      <image:caption>Image: The Deep Sea by neal.fun</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: AUG 2023 - Make it stand out</image:title>
      <image:caption>Image: Scott Boms</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: AUG 2023 - Make it stand out</image:title>
      <image:caption>Image: Emojipedia Top Five</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: AUG 2023 - Make it stand out</image:title>
      <image:caption>Image: The Cut; Photos: @subwaysessions/TikTok</image:caption>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Five delights: AUG 2023 - Make it stand out</image:title>
      <image:caption>Image: AnOther; The Red Shoes, 1948(Film still)</image:caption>
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    <loc>https://www.mskuhl.com/insight/blog-reflecting-on-future-leadership</loc>
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    <lastmod>2026-08-05</lastmod>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Reflecting on Future Leadership</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6085e54f897477659ba6e544/d04e7adf-7a5f-4e4f-bc86-abe77100ec94/DTS_Misc_1_Nick_Fancher_4488.jpg</image:loc>
      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Reflecting on Future Leadership - Personal Transformation</image:title>
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    <image:image>
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      <image:title>INSIGHT &amp; WRITING Kelly Kuhl on Brand, Design &amp; Futures - Reflecting on Future Leadership - It’s All Interconnected… Remember?</image:title>
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      <image:title>SELECTED WORK  Kelly Kuhl_Creative Leader, Brand &amp; Design Strategist - Hercules</image:title>
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      <image:title>SELECTED WORK  Kelly Kuhl_Creative Leader, Brand &amp; Design Strategist - Hercules</image:title>
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      <image:title>SELECTED WORK  Kelly Kuhl_Creative Leader, Brand &amp; Design Strategist - Kansas City Choir Boy</image:title>
      <image:caption>t-shirt with vintage-inspired roadhouse graphic</image:caption>
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